A self-paced course with monthly group coaching to support you through your first community launch. Learn a step-by-step process to start a profitable and fulfilling community business in 12 weeks or less.
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We’ve taken our hands-on experience in helping dozens of online business founders launch community businesses and put it into this course. It is a treasure chest of only the most effective frameworks and learnings to get you up and running fast in a way that feels right to you.
90 Days to Launch is a clear roadmap for a calm, fulfilling, and profitable first community launch. It focuses specifically on the pre-launch stages of a community and how to set yourself up for success.
Use your own experiences in community and connection to build a unique experience only you could’ve come up with.
Our validation process reduces risk and increases your confidence in the success of the community you’re building.
Launches don’t have to require sleazy marketing tactics and they don’t have to be a stressful marathon of events and activities.
The course lessons are divided into 5 pillars of building a community business. They’re organized so that you can binge the course first, then revisit the lessons you need as you implement.
Here’s the current curriculum:
<aside> <img src="/icons/target_yellow.svg" alt="/icons/target_yellow.svg" width="40px" /> LEADERSHIP The first pillar is about reflecting on how we (a very broad we) got here in the first place and how YOU, the entrepreneur, the community builder, the connector, the friend got here, and what that means about the community you're building.
<aside> <img src="/icons/target_purple.svg" alt="/icons/target_purple.svg" width="40px" /> BUSINESS MODEL This section informs much of the rest of the course. We'll start by learning how to identify who your ideal members are, what they're looking for, and how to find and iterate on a community offer until what you provide is attractive to potential members and feels right to you.
<aside> <img src="/icons/target_pink.svg" alt="/icons/target_pink.svg" width="40px" /> COMMUNITY EXPERIENCE This is where you'll start to put the pieces together of how it'll feel in your community and how you can ensure that you're addressing a diversity of member needs as you determine what programs you'll offer.
<aside> <img src="/icons/target_blue.svg" alt="/icons/target_blue.svg" width="40px" /> SALES & MARKETING How can your community business make money while staying true to your values? How is selling community different from selling other products on the internet?
The Sales & Marketing pillar addresses the unique challenges of growing a community business and how it's different from other internet products. You'll build your community funnel and design a marketing experience that takes your members on a journey that is thoughtful and ethical as you invite them in, even if you’re starting with no audience.
<aside> <img src="/icons/target_green.svg" alt="/icons/target_green.svg" width="40px" /> OPERATIONS Finally, our last pillar is all about the internal processes that keep your community running. You'll learn how to choose your community tools, a system to project manage a launch, and craft a roadmap for your first beta launch in 90 days or less.
